DOI：10.6763/IJTCMA
企業形象、知覺風險與滿意度之關聯性研究：以台北市中醫診所為例
- The Study on Relationship among Corporate Image, Perceived Risk and Satisfaction: Taking the Chinese Medicine Clinic
- in Taipei City as An Example
- 作者：郭彥谷(Kuo, Yen-Ku)
- 關鍵字：企業形象;知覺風險;滿意度;中醫診所;Corporate image;Perceived risk;Satisfaction;Chinese medicine clinic
中文摘要：
醫療在現代人的生活中是不可或缺的要素，當人們感覺到有健康的疑慮，以及受到疾病的侵襲時，都必須仰賴專業的醫療人員進行檢查、診斷與治療。隨著文明的進步，醫療品質水準與日遽增，診所的數量日益充足，民眾有醫療需求時皆可就近尋求鄰近的診所就醫，除了可以選擇主流科學的西醫診所之外，更有貼近華人生活與文化的傳統中醫診所可以選擇；由於中醫相較於西醫而言，強調養生與全面關照的醫療觀點，治療方式注重系統而非只有局部的修護，也得到民眾的肯定與青睞，中醫診所成為現代人就診的重要選項之一。由於中醫診所逐漸被重視的趨勢已然成形，中醫診所之管理者更須經營自身的企業形象，瞭解就診民眾的滿意度，從管理的角度來增進更多人對於中醫診所的接受度，兼顧醫療品質之餘，亦可更有效率的維持中醫診所的效率。另外，民眾就診時所考量的各種風險因素，也需要中醫診所管理者的關注，以良好的企業形象去減低知覺風險的程度，才能達到民眾真正的滿意。本研究主要以台北市中醫診所之就診民眾為對象，以問卷調查法蒐集資料，輔以驗證性因素分析呈現信度與效度，再以潛在結構路徑模式檢驗假設。本研究發現台北市中醫診所之就診民眾所認知的企業形象對於知覺風險能有所降低，對於滿意度亦有正向顯著的影響，提供結論與建議讓中醫診所業者與管理人員作為組織發展的策略參考。
Abstract :
Medical care is an indispensable element in the lives of modern people. When people feel suspicious of health and are affected by disease, they must rely on professional medical personnel for inspection, diagnosis and treatment. With the advancement of civilization, the quality of medical services is increasing day by day, and the number of clinics is becoming more and more sufficient. When people have medical needs, they can seek nearby clinics for medical treatment. Traditional Chinese medicine clinics with culture can be chosen; as compared with Western medicine, Chinese medicine emphasizes health care and comprehensive care. The treatment method focuses on the system instead of only partial repairs. It has also been recognized and favored by the public. One of the important options for modern people to see a doctor is trend of TCM clinics being gradually valued has taken shape, the managers of TCM clinics have to manage their own corporate image, understand the satisfaction of the visiting people, and increase the acceptance of TCM clinics from the perspective of management, taking into account the quality of medical In addition, it can also maintain the efficiency of Chinese medicine clinics more efficiently. In addition, the various risk factors considered by the public at the time of medical treatment also require the attention of the managers of Chinese medicine clinics to reduce the degree of perceived risk with a good corporate image in order to achieve the real satisfaction of the public. In this study, the people in the Chinese medicine clinics in Taipei City were used as the target, data was collected by questionnaire survey, supplemented by confirmatory factor analysis to present the reliability and validity, and then the hypothesis was tested by the potential structural path model. This study found that the perception of the corporate image of the people attending the Chinese medicine clinics in Taipei City can reduce the perceived risk and have a positive and significant impact on satisfaction. It provides conclusions and recommendations for Chinese medicine clinic operators and managers as organizational development strategies reference.
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ODI: http://doi.org/10.6763/IJTCMA.202005_4(1).0001
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Comparison of Hydration and Antioxidant Activity In Three Kinds of Cactuses
作者：邵東子(Shao, Dong-Zi);林宜瑩(Lin, Yi-Ying)
關鍵字：Cactus;Antioxidant activity;Reducing power;DPPH;Ferrousion chelating ability;Skin moisturization
Abstract :
What cactuses do in prevention of aging, skin moisturizing and cosmetics in addition to being used for dietary and medical purposes? This study focuses on Opuntia microdasys Pfeiff (OMP), Echinopsis ultiplex Pfeiff (EMP) and stem of Hylocereus undatus Britt (SHUB) to obtain raw materials, and to identify and compare differences in efficacy of moisturizing and antioxidating activity between them by testing of efficacy of moisturizing, reducing power, DPPH-free radical scavenging activity and ferrous ion chelating ability. In the hydration moisturizing test, OMP demonstrates exhaustive efficacy of moisturizing. At 100 g/ml concentration, OMP has the reducing power of 0.835±0.08, close to Vitamin C which has 0.817±0.057, showing almost the same reducing effect for OMP and Vitamin C. In the test of DPPH-free radical scavenging activity, comparatively the three kinds of cactuses have strong scavenging ability. With regard to the chelating activity for the three kinds of cactuses, OMP is superior to EMP in chelating ability, and both OMP and EMP are superior to SHUB. Clear differences shown statistically after three groups of comparisons are made. The test verifies the efficacy of moisturizing and antioxidant activity in three kinds of cactuses and provides scientific basis for application and development of cactuses in cosmetics.
DOI：http://doi.org/10.6763/IJTCMA.202005_4(1).0002
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以黃酮結構探討藍花楹抗氧化活性
作者：陳玉芳(Chen, Yu-Fang)
關鍵字：抗氧化活性;藍花楹;黃酮化合物;Antioxidant activity;Jacaranda acutifolia;Flavonoid compounds
中文摘要：
為探討藍花楹萃取物作為抗氧化化妝品的可行性，本研究先以藍花楹花部丙酮萃取物進行抗氧化活性評估，經實驗結果顯示其萃取物乙酸乙酯層具有最明顯的清除DPPH自由基與螯合亞鐵的能力。本研究續將上述乙酸乙酯層與正丁醇層進行活性導向成分分離與鑑定，獲得五種黃酮化合物，進一步比較黃酮化合物之結構與抗氧化活性間的關係。實驗結果顯示此五種黃酮化合物清除DPPH自由基IC_(50)值範圍介於0.18至0.82mg/mL之間。
Abstract :
To evaluate the feasibility of using Jacaranda acutifolia extract as an antioxidant ingredient for cosmetics, a series of antioxidant activity assays were performed on the acetone extracts from its flower. The results indicated that the ethyl acetate soluble fraction (JAFE) of Jacaranda acutifolia flower extracts exhibited the highest DPPH radical scavenging and ferric ion reducing activities. The ethyl acetate soluble fraction (JAFE) and butyl alcohol soluble fraction (JAFB) of the extracts were further separated for constituent identification, and five flavonoid compounds were obtained. The structural related antioxidant properties of above flavonoid compounds were examined. Test results revealed that IC_(50) values of DPPH free radical scavenging capability for these five compounds were ranged from 0.18 to 0.82 mg/mL.
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DOI：http://doi.org/10.6763/IJTCMA.202005_4(1).0003
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吸入性芳香療法對青少年壓力釋放之成效
作者：陳立賢(Chen, Li-Hsien);李蕙君(Lee Hui-Chun)
關鍵字：芳香療法;精油;身心能量分析儀（HRV）;壓力;Aromatherapy;Essential oil;HRV (Heart Rate Variability);Pressure
中文摘要：
全球自然風興起，出現了新生活型態代名詞－「樂活」，即持續以健康的方式過生活，講求身心靈的整體療癒。「芳香療法」為目前熱門輔助療法之一，芳療師運用天然植物精髓，達到療癒之效，芳香療法整合科學、藝術、自我提升而使得生活更加多采多姿，總之，守住健康是一輩子最重要的事情。本研究主要是探討馬喬蓮、葡萄柚、迷迭香、天竺葵精油對於青少年壓力釋放的效果。藉由馬喬蓮、葡萄柚、迷迭香、天竺葵精油進行精油嗅吸實驗二十分鐘，以身心能量分析儀（HRV）測定，比較壓力（PSI）前後的數據差異。青少年壓力釋放的實驗結果顯示天竺葵與葡萄柚精油較有顯著的效果，能影響壓力指數的下降。
Abstract :
＂Return to nature＂ has been emerged as a synonym for a new lifestyle-＂Lohas＂, that means to live with a healthy way continuously, stressing on the overall healing for the body and soul. ＂Aromatherapy＂ is one of the popular complimentary therapies. Aromatherapists adopt natural plant essences to achieve healing effects. Aromatherapy integrates science, art and self-improvement to contribute a wonderful life. Being health is a most important matter indeed. We use the essential oils such as marjoram, grapefruit, rosemary and geranium on the stress release of adolescents in this study. After 20-minute inhalation of aroma , the subjects are investigated with HRV (Heart Rate Variability) weekly to record heart rate variability analysis before and after the inhalation of aroma. The stress index form HRV can help adolescent use aroma therapy appropriately. Using aromatherapy into grapefruit and rosemary can relax our stressful body and reach physical, mind, and soul in balance and comfort our body efficiently.
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DOI：http://doi.org/10.6763/IJTCMA.202005_4(1).0004
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作者：李春艳(Li, Chunyan);叶茂(Ye, Mao)
關鍵字：艾叶;艾灸;质量评价;ARTEMISIAE ARGYI FOLIUM;Moxibustion;Quality evalution
中文摘要：
目的：为探究不同产地艾叶其质量好坏，课题组采购了不同地区的艾叶样品进行比对，判断其优劣。方法：课题组从湖北（蕲艾）河北（祁艾）河南（北艾）四川（川艾）收集到13批药材。通过性状、香味、成绒性、出绒率、燃烧后指标等方面，综合评定实验对象。结果：从性状、气味来评定，3年陈艾优于1年新艾及其他陈艾。从成绒性、出绒率来讲，河南产区的艾叶更适宜于做成艾绒。从燃烧后属性来讲，大部分北艾、小部分川艾表现较好的穿透力。结论：作为艾叶中北艾的道地产区河南，洛阳崇县的艾叶品质上乘，是作为药艾及艾灸的上等材料。
Abstract :
Objective: To investigate the quality of Folium ARTEMISIAE ARGYI FOLIUM from different areas, the research group purchased samples from different areas to compare and judge their quality. Methods: The research group collected 13 batches of medicinal materials from Hubei (Qi 'ai), Hebei (Qi 'ai), Henan (Bei 'ai) and Sichuan (Chuan 'ai). The experimental objects were comprehensively evaluated in terms of properties, aroma, lint formation, lint percentage and after-combustion indexes. Results: Judging from its character and smell, ARTEMISIAE ARGYI FOLIUM of 3 years is better than that of 1 year. In terms of lint formation and lint yield, ARTEMISIAE ARGYI FOLIUM from Henan province is more suitable for making moxa. In terms of after-combustion properties, most of Bei 'ai and a small part of Chuan 'ai have better penetrating power. Conclusion:ARTEMISIAE ARGYI FOLIUM from Henan especially from Chongxian county of Luoyang, which is the genuine producing area of ARTEMISIAE ARGYI FOLIUM for Bei 'ai, are of high quality and are the best materials for moxa and moxibustion.
DOI：http://doi.org/10.6763/IJTCMA.202005_4(1).0005
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運用芳香療法於美容從業人員健康危害評估之探討
作者：鄭奾淇(Cheng, Hsien-Chi);劉瓊櫻(Liu, Chiung-Ying);陳俊瑜(Chen, Chun-Yu)
關鍵字：美容從業人員;職業健康危害;芳香療法;心律變異分析;Beauty Employees;Occupational Health Hazard;Aromatherapy;HRV
中文摘要：
美容從業人員在職場上因常需接觸許多刺激性或有害化學物質，而引起皮膚、呼吸道等症狀；另外，由於長時間站立或手持美容用具，也常導致其下肢靜脈曲張、下背痛或手腕肌腱炎等骨骼肌肉傷害症狀。本研究進行調查分析，瞭解美容從業人員職場健康危害現況；針對從業人員之工作環境、皮膚、呼吸道、肌肉骨骼、工作壓力等不同面向，進行從業人員之各項職業健康危害評估。結果如下：（1）職業自覺暴露及危害調查，物理性危害主要為「因工作場所照明過亮或過暗導致眼睛不舒服或痠痛」；化學性危害部份，主要為「皮膚接觸化學物質」；生物危害主要為「工作場所感到潮濕發霉（真菌）」；人因工程危害主要為「因作業姿勢而導致肌肉骨骼痠痛或疼痛」。（2）職場工作壓力調查，不同區域別對職場壓力感受，在工作壓力反應構面，北部和南部與中部有明顯差異性；區域別對於不同項目之健康促進生活型態的感受，除了在整體健康促進生活型態未達顯著差異外，其他各分構面均達顯著差異。（3）從業人員心律變異分析（HRV）項目，施予芳香療法之前、後測分析，在平均心跳（Mean HRT）、心臟功能（SDNN）、壓力指數（PSI）方面，均達統計上的顯著差異。
Abstract :
Beauty employees tend to deal with irritant or harmful chemical materials in the workplace, which cause problems with skin, the respiratory passages, the digestive system, etc., and may even result in reproductive hazard. In addition, since they stand or hold beauty tools for a long time, they might suffer from bone and muscle symptoms, such as varicosity of the legs, lower back pain, or wrist tendinitis. This study aims to conduct a questionnaire survey by related methods in order to explore the current health hazards of beauty employees in the workplace. Carry out various occupational health hazard assessments for employees based on their working environment, skin, respiratory tract, musculoskeletal, and work stress. The results are shown, as follows: 1. According to the survey on beauty employees' perceived occupational exposure and hazard, physical hazard refers to ＂discomfort or ache of eyes due to lighting in workplace＂, chemical hazard is ＂direct contact with chemical materials on the skin＂, biological hazard is ＂workplace is humid and moldy (fungus)＂, and human engineering hazard refers to ＂ache or pain of bones and muscles due to poses and posture at work＂. 2. Regarding the survey on beauty employees' work stress and perception of workplace stress in different areas, subjects in northern Taiwan, southern Taiwan, and central Taiwan have significant difference of reaction to work stress. Regarding perception in different areas of different items of life style of health promotion, with the exception of overall life style of health promotion, which does not reach significant difference, the remaining dimensions meet significant difference. 3. According to pretest and post-test analysis of beauty employees' HRV and aromatherapy, Mean HRT, SDNN, and PSI show statistically significant difference.
DOI：http://doi.org/10.6763/IJTCMA.202005_4(1).0006
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芳香療法對中高齡者壓力之影響
作者：柯美華(Ke, Mei-Hua);謝文英(Hsieh, Wen-Ying)
關鍵字：芳香療法;中高齡者;壓力;Aromatherapy;Middle-aged and elderly;Stress
中文摘要：
現代社會步調快速，壓力繁多，影響人們生活品質及身心健康，對中高齡者尤甚，故減輕壓力乃為不可或缺之道，有必要探討之。本研究旨在探討中高齡者使用芳香療法後對壓力的影響，比較實驗組介入複方精油按摩與對照組無任何芳香療法介入二組實驗前後受試者之差異。研究對象為高雄市大寮區55歲以上中高齡者，進行準實驗設計，分為實驗組與對照組，實驗組進行複方精油頭部、肩頸按摩共8週，每週一次，每次30分鐘，於第一週按摩前與第八週按摩結束後填寫壓力指數測量表；對照組無任何芳香療法介入，亦於實驗第一週與第八週填寫壓力指數測量表。實驗結束後進行壓力評估，評量每位受試者的壓力狀況，以瞭解複方精油按摩減輕壓力之效。本研究所得資料以成對樣本t檢定統計方法分析之。研究發現實驗組介入複方精油按摩其壓力改善成效具有顯著差異，而對照組其壓力改善成效無顯著差異。研究證實薰衣草精油、佛手柑精油、馬喬蓮精油所調配之複方精油，確實能有效舒緩及改善中高齡者之壓力。
Abstract :
Modern society is fast-paced and has a lot of pressure, which affects people's quality of life and physical and mental health, especially for middle-aged and elderly people. Therefore, reducing stress is an indispensable way to discuss. The purpose of this study was to explore the effects of the use of aromatherapy on stress in middle-aged and elderly people, and to compare the differences between the participants in the experimental group involved in compound essential oil massage and the control group without any aromatherapy intervention in two groups of experiments before and after. The study subjects were middle-aged and seniors over 55 years of age in Daliao District, Kaohsiung City, and were designed with quasi-experimental design, divided into experimental groups and control groups. The experimental group performed a total of 8 weeks of head and shoulder and neck massage, once a week for 30 minutes each time, and filled out the pressure index measurement form before the first week of massage and after the eighth week of massage. The control group, without any aromatherapy intervention, also filled out stress index measurements in the first and eighth weeks of the experiment. After the experiment, a stress assessment was carried out to assess the stress status of each subject to understand the effect of compound essential oil massage to reduce stress. The data obtained in this study was analyzed by paired sample t-test statistical methods. The study found that there was a significant difference in the stress improvement effect of intervention in compound essential oil massage in the experimental group, while no significant difference in the stress improvement effect of the control group. Studies have confirmed that the compound essential oils formulated by Lavender Essential Oil, Bergamot Essential Oil and Marjorie Essential Oil can indeed be effective in relieving and improving the pressure of middle-aged and elderly people.
DOI：http://doi.org/10.6763/IJTCMA.202005_4(1).0007
